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The Valais brand |
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The Valais brand was created as a sign of recognition for both origin and quality of the Valais region’s emblematic products. |
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The Valais brand is a collective and multi-sector trademark whose principle function is to promote the Valais region within the consumer and tourism markets. Through the Valais brand the consumer can be sure that he/she is acquiring a product of high quality which also comes from a company aware of the value of its production line and conscious of its respect for the environment and of its social impact. This sign of recognition is only awarded to emblematic products of the county.
Demanding criteria
To obtain the right to carry this emblem synonymous with quality, the products are subjected to a selective procedure. The criteria which must be fulfilled to be awarded this brand are: firstly the Valais origin, as well as a specific procedure which must be followed, secondly, the company must guarantee, by signing a charter, to respect the brand’s value and the principles of sustainable development. This procedure is validated by an audit carried out by a qualified and neutral organisation.
For further information www.marquevalais.org |
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